Analytics software will help you keep track of your website visitors, your marketing campaigns, and everything going on in your Online Institute.

Getting as much information on visitors' demographics and characteristics can get you one step closer to understanding your audience and delivering the right ‘product’.

You can find the Analytics integrations by navigating to Settings → Branding→ Site Tracking and Analytics:



Google Analytics

As a tracking and reporting tool, Google Analytics offers a great resource for customer demographics. With it, you get insightful information on how many people visit your website, as well as where they come from, how long they stay on your site, and how they interact with it.

For more information on how to use Google Analytics with your Online Institute, click here.

Google Tag Manager

Google Tag Manager is a free tool that makes it easy for marketers to add and update website tags — including conversion tracking, site analytics, remarketing, and more—with just a few clicks, and without the need to edit your website code.

Check this article for how to connect Google Tag Manager with Online Institute.

Facebook Pixel

Facebook Pixel is a piece of code that can work along with your website enabling you to measure, optimize and build audiences for your ad campaigns. This tool optimizes the preferences of your customers and can help you create an audience that is more likely to respond to what you have to offer and towards which you can advertise.

Find out how in this article.
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