Similar to Google Analytics, Microsoft Clarity is a web analytics tool that helps understand user behavior on your website. This tool provides a simple, yet useful insight into a company’s web analytics, using easy to interpret visuals and heatmaps.

Microsoft Clarity Heatmaps

Google does provide a Page Analytics plugin that has some heatmap features, however, one of the main benefits of Microsoft Clarity’s platform is it’s heatmap functionality. The heatmap functionality is a great opportunity to better understand the website UX.

Along with Microsoft Clarity’s platform, comes a host of new terms to the marketing and analytics glossary, including:

Rage Clicks: Rage Clicks Are A Metric For Repetitive Clicking In A Single Area. So its a metric used by Microsoft Clarity’s analytics platform, for when a user is tapping/clicks repetitively in an area of a website. This is generally a negative metric and signals either a broken element on the website or a frustrated user. The closer a website is to 0% the better and a high percentage is a strong indication that your page needs more attention.

Dead Clicks: A Dead Click is a click on a website the ends with nothing happening. Dead Clicks, is a metric used by Microsoft Clarity’s analytics platform to understand the number of clicks that end up with no affect.
Similar to Rage Clicks, Dead Clicks are a negative metric that signals a user has been met with poor user experience, a click on the site with no affect. Dead clicks are often times the catalyst for Rage Clicks.
A dead click could be when a person tries to click a square that looks like a button but is not, or the logo in the menu that is not linked, images that don’t zoom and more.
Using Microsoft Clarity, a webmaster can easily diagnose Dead Clicks by viewing recordings that have dead clicks in them.

Quick Backs: Quick Backs Are Clicks On A Website That Result In Quickly Going Back. This is another negative engagement metric found on Microsoft Clarity, indicating a user either accidentally clicked through or clicked through to a page that turned out to not be what they were looking for. Quick Backs, similar to either Dead Clicks or Rage Clicks, are a sign of potentially misleading or poorly placed links. If there are too many sessions with Quick Backs, further investigation is required to understand if it is a signal of a greater problem.

Excessive Scrolling: Excessive Scrolling Is Indicated By Any Session Where The Up & Down Scrolling Is Higher Than Average. Excessive Scrolling is another Microsoft Clarity metric to better understand a website UX. Unlike other Clarity Metrics, this focuses on scrolling rather than clicking (like Rage Clicks, Dead Clicks and Quick Backs). Excessive Scrolling could indicate poorly structured content or a hard to navigate website. Excessive Scrolling can be diagnosed either through Scroll Heatmaps or viewing recorded sessions.
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