Pixel Events

In Facebook Pixel, Events are any action made on a site such as Page Views, Completes a Registration (Form), or Makes a Purchase.

In your ads reporting dashboard, the Events you will be able to track are as follows:

PageView - PageView standard events record the referrer URL of the page that triggered the function call.

Lead - A submission of information by a customer with the understanding that they may be contacted at a later date by your business.

InitiateCheckout - The start of a checkout process. For example, clicking a Checkout button.

Purchase - The completion of a purchase, usually signified by receiving an order or purchase confirmation, or a transaction receipt.

Note: For more information on Facebook Pixel Events or to learn how to create Custom Events, click here
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